Soft Hours is a premium pyjama brand — all about the moments she comes home to herself again. We believe items tell a story, should be kept for a long time, and we care about who makes them.
Our debut collection, Collection I, is launching 2026 and consists of five pieces that can be combined, styled, and worn in and beyond the bedroom — to sleep, during winding down, and her slow mornings.
It started with a simple thought — there are no nice pyjamas for women.
So I thought I would make a pyjama — until I realised what that meant. Building a brand, manufacturing a product, finding the right people, figuring out a million details. Eventually I found the people I wanted to work with, took a trip around China to meet manufacturers, my design team and fabric suppliers, and began learning the ins and outs of the industry.
MARION
I am a dreamer with a data-driven mind — and sometimes that drives me mad, because hello, overthinking. I love being outdoors and active. Light fascinates me.
My favourite part of the day happens twice: right before sunrise, right after sunset. The world goes quiet, and the light gets very specific — almost measurable.
We believe rest is beautiful — that pieces can tell a story and be kept for a long time, and that it matters who makes them.
In a restless world, rest becomes almost a statement.
Join the pre-launch list for a personal, behind-the-scenes note from Marion every Saturday, leading up to the launch.